Eight Years. 1,000+ Headlines. One Transformed Brand.
How Gregory FCA made Caron Treatment Centers one of the most trusted names in addiction treatment—featured in The New York Times, NPR, Forbes, and beyond.
Media Wins That Matter
Impact By the Numbers
135+
Media placements per year
24/7
Strategic counsel during crisis events
28m+
Impressions annually
1
Secure, AI-powered crisis platform: CrisisCalm
20+
Media-trained experts across Caron
8 years
Embedded with Caron’s comms team
What We Did For Caron
From Crisis to National Voice—Our Work Spanned Every Channel
Gregory FCA was more than a PR agency—we became Caron’s embedded communications partner across:
Crisis Communications (tragic staff deaths, patient incidents, public perception shifts)
Media Strategy (breaking news, scientific research, GLP-1 advancements)
Reputation Recovery (e.g., Renaissance Program relaunch post-Reddit backlash)
Thought Leadership (national panels, op-eds, podcast placements)
Events & Video (gala coverage, C-suite updates, historical docs)
Storytelling That Moves the Needle—and the Heart
Videos produced in-house by Gregory FCA’s Emmy-winning team.
Results
Caron highlighted the promise of GLP-1s in curbing substance cravings, reinforcing its commitment to breakthrough addiction science.
Caron provided expert insight into how untreated depression impacts cancer outcomes, underscoring its integrated behavioral health model.
Caron’s Older Adult Program was featured on national broadcast, highlighting its specialized care approach and thought leadership in geriatric addiction treatment.
Caron contributed to NPR’s national coverage of compulsive betting, elevating its voice on emerging behavioral health concerns tied to sports gambling.
Caron’s clinical expertise helped frame a nationwide public health crisis, raising awareness of substance use trends and reinforcing Caron’s authority on addiction in women.
Caron’s expertise on co-occurring disorders was featured in this comprehensive roundup, reinforcing its authority on integrated mental health and addiction treatment.
Caron’s pioneering GLP-1 research was spotlighted in this opinion piece, positioning the organization at the forefront of scientific innovation in addiction treatment.
Let’s Build Your Story Next
We don’t just land headlines—we build legacies. Whether your mission is clinical, nonprofit, or brand-driven, we embed ourselves as your PR partner, delivering prestige, visibility, and control in high-stakes moments.
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